These tips shall help you build an organic & sustained Facebook reach over a period.

  • 1

    Facebook Terms does not allow to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don't convert it to a Page. Hence, if you're using your profile to represent a business, it is imperative to convert your profile to a Page immediately.

  • 2

    Create Engaging & Relevant Content

    Facebook News Feed algorithm has become more personalized and is driven by machine-learning, to constantly learn & show only engaging content which, people are engaging with on Facebook.

    Social Pix-e App enables you to take branded photos/ videos of your guests/ customers, publish them on your Facebook page and then email the link of the published photos/ videos to guests directly (feature available under Business & Enterprise Plan). When guests, their family & friends like/ share/ comment/ tag on the branded photos/ videos, the possibility of the post getting organically viral becomes very high with enhanced visibility because it is considered as engaging content.

  • 3

    Video content scores much better than any other content

    Video content on Facebook enjoy a far greater level of engagement than any other content.

    Social Pix-e App enables you to take branded videos (feature available for Enterprise plan only) to promote your brands, events, destinations, works & artworks and publish on your Facebook page enabling greater engagement.

  • 4

    Invite people to like your page

    When someone engages with any content on your Facebook page, you can invite them to like your page. Most important, rather than randomly inviting people to like your page, you should only invite people who you recognize and/ or people who regularly engage with your content. This way you have a better chance of conversion.

    Social Pix-e post performance analytics allows you to identify people who regularly engage with your Social Pix-e post(s) on your page.

  • 5

    Post when your audience is online.

    Choosing the right time to post becomes very critical when you want organic reach. The best way is to see, what time band is your audience online and then, post during that time band. This ensures maximum organic reach.

    Social Pix-e Facebook page performance analytics gives you details of, when your audience is online so that, you can plan your post publishing accordingly to get maximum organic reach. The time mentioned is in PST.

  • 6

    Avoid direct promotional posts

    Facebook discourages direct promotional posts. As per Facebook, Promotional posts are most easily categorized as organic posts that sound like ads.

    • Posts that solely push people to buy a product or install an app
    • Posts that push people to enter promotions and sweepstakes with no real context
    • Posts that reuse the exact same content from ads

    Social Pix-e Marketing Platform helps you to generate original engaging branded UGC which look like brand endorsements for influencer marketing. Each such post generates new engagement from new audience and your post does not look like a promotional post.

Note: Facebook organic reach is directly dependent on its algorithms. Facebook constantly works on its algorithms, to enhance & improve user experience. These tips work very well with the current Facebook algorithm. Any change in their algorithm may impact organic reach accordingly.